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The First Crack sprouted from our heart for storytelling at Northshore. “First Crack” plays off the stage in the roasting process in which the seed releases internal steam with a loud popping sound. To the roaster, this is the first sign we get that tells us the seed is developing and the roast is nearing its end. Following the First Crack is the best way for you to be the first to hear about what we have in development over here at Northshore. By joining, you’ll get monthly emails outlining the latest and greatest we have to offer. So here we go! CRACK!